"With Digital Fuel's unique solution, companies can attain the necessary cost visibility to make critical IT decisions and know what the business impact will be—many, in all likelihood, for the first time ever."
– George Spalding, VP
Pink Elephant

Digital Fuel Hires Joseph Pynadath As VP Sales/North America To Meet Booming IT Cost Management Demand

Exceptional IT Sales Executive will Lead the North American Sales Organization To Capitalize on Demand for the Company's Leading IT Cost Management SaaS Solution

SAN MATEO, CA - (November 24, 2009) -Digital Fuel, the leader in SaaS IT Cost Visibility solutions, today announced the hiring of Joseph Pynadath as its Vice President of Sales, North America. Pynadath, a seasoned sales executive with 16 years of experience in the enterprise and SaaS software segment, will take steps to accommodate the sizable and growing sales momentum for Digital Fuel's IT Cost Management and Service Level Management products in the U.S. and Canada.

Pynadath was most recently Senior Vice President of Sales for Replay Solutions, a provider of application problem resolution products for enterprise software developers. While at Replay, Pynadath established the company's sales team and methodologies that enabled it to successfully enter the enterprise marketplace, exceeding revenue targets for both 2007 and 2008.

Prior to Replay, Pynadath was Director of Sales for HP's Emerging Business initiatives in the Americas, where he helped the company grow new strategic market segments in IT Governance, Change & Configuration Management, and SOA Governance. He also held a variety of senior management posts at Mercury Interactive (purchased by HP in 2007); in his last position at Mercury he served as Director of Solutions Sales, Americas.

"Joe Pynadath's experience at building sales organizations, gained at leading firms serving Enterprise IT organizations from Mercury and HP to Replay Solutions, will be of immense value to us at Digital Fuel,” said Yisrael Dancziger, President and CEO of Digital Fuel. "He has a proven ability to establish new solutions in new markets, a skill that will help add further impetus to our fast-growing sales program.”

"Digital Fuel has successfully addressed one of the most critical challenges in IT governance today—how to gain visibility into IT spending to make smarter IT decisions. The company's SaaS solution has saved major corporations millions of dollars annually, proving its worth and making it a serious solution for these economic times,” Pynadath said. "I'm looking forward to expanding the company's strong and capable sales team in order to meet Digital Fuel's accelerating demand.”

Pynadath's earlier career experience includes executive posts at Intel, where he held a number of different management and engineering positions. He holds a bachelors degree in mechanical engineering from Boston University.

About Digital Fuel:

Digital Fuel Technologies, Inc., is the leading provider of IT cost visibility solutions including IT Cost Management and Service Level Management (SLM) applications used by enterprises and commercial service providers. The company's business software applications manage billions in IT, telco and other business services at companies and governments around the world including BBC, BT, Capital One, Cisco, Computacenter, CSC, Cummins, Dell, Deutsche Bank, General Electric, Global Crossing, IBM, Nationwide, Nestle, Procter & Gamble, Siemens, SITA, Sprint, Steria, Telefonica, Telus, VW and Wipro. Digital Fuel is headquartered in San Mateo, California, USA, with offices across North America and Europe. Learn more at www.DigitalFuel.com.