Digital Fuel Earns Recognition for Saving Millions in IT Costs

ServiceFlow Solution Provides Complete Visibility into IT Spend,
Enabling CIOs & CFOs to Align IT Operations with Business Needs

SAN MATEO, CA - (August 4, 2009) -Digital Fuel announced today that its ServiceFlow IT Cost Management software has recently earned a series of recognitions for its complete visibility into IT spend, helping organizations save millions of dollars every year. The ServiceFlow solution automatically allocates all IT costs including infrastructure, application licenses, labor and indirect costs to the services consumed by the business such as CRM or HR, enabling accurate evaluation of IT investments as well as informed cost tradeoffs for optimizing IT spending.   The application is available on demand by monthly subscription for immediate use.

Most recently, Digital Fuel’s IT cost management capabilities were spotlighted in a Computerworld story that profiled the use of ServiceFlow by engine maker Cummins Inc. Monitoring IT spend with Digital Fuel’s software enabled Cummins’ business services department to pinpoint unused and redundant IT assets as well as excess costs, leading to a $22 million reduction in billing to business units out of a total $300 million in the first two years. An additional $10 million in cost reductions is expected this year.

Other recent recognition for ServiceFlow IT Cost Management includes:

• The 2009 Pink Elephant “Innovation of the Year” award at the International IT Service Management (ITSM) Conference in February. The award from Pink Elephant, an organization that promotes IT management best practices, recognizes the single product or service that has made the greatest contribution to IT operations in the last calendar year.

• Citation in a Forrester Research case study as the IT cost management solution used by Nationwide Mutual Insurance to help “drive better business decisions that optimize IT costs for improved business results.” The report, “IT Operations Financial Management Helps the Business Control Its Service Consumption”, discusses Nationwide’s use of ServiceFlow to help cost, price, bill, charge and control IT services spend and usage.

• An impact brief by analyst firm Enterprise Management Associates addressing Digital Fuel’s accomplishments in providing “a new level of IT cost visibility” to help companies allocate expenses to IT services, understand IT cost drivers and detect budget overruns. The brief, “Deliver IT Cost Visibility with Digital Fuel,” said the company “brings a unique strength to the market in its focus on the business governance needs of IT executives.”

• A Yphise AWARD certificate identifying ServiceFlow IT Cost Management as the best solution on the market for optimizing IT costs, budgets and chargebacks, based on an in-depth ISO 9001-certified assessment of competing products used for financial management of IT services. Yphise is an independent software research company.

• Digital Fuel was featured on the Forbes Video Network in a segment called “CIO vs CFO: Easing the tension in tough times.” The segment discussed how Digital Fuel’s software can equip companies with real-time information on specific IT expenses to help drive spending decisions, reduce costs, and calculate return on investment on individual services.

“Every enterprise application, business process, customer-facing web service or other IT service involves costs ranging from hardware and software to deployment, maintenance, support, backup and beyond. Until recently, however, it was virtually impossible to ascertain the overall cost of any given IT service, let alone break it down to the level of detail required to make informed spending decisions,” said Yisrael Dancziger, President and CEO of Digital Fuel. “ServiceFlow IT Cost Management is commanding attention because – for the first time - it gives CIOs, CFOs and business units the information they need to match IT spend to business goals like improving profits or driving top-line growth.”

ServiceFlow IT Cost Management is part of Digital Fuel’s integrated portfolio of IT Service Management solutions, which also includes products for cataloging an organization’s internal IT services and tracking compliance with both internal and external service level agreements (SLAs).

About Digital Fuel:

Digital Fuel Technologies, Inc., is the leading provider of IT cost visibility solutions including IT Cost Management and Service Level Management (SLM) applications used by enterprises and commercial service providers. The company's business software applications manage billions in IT, telco and other business services at companies and governments around the world including BBC, BT, Capital One, Cisco, Computacenter, CSC, Cummins, Dell, Deutsche Bank, General Electric, Global Crossing, IBM, Nationwide, Nestle, Procter & Gamble, Siemens, SITA, Sprint, Steria, Telefonica, Telus, VW and Wipro. Digital Fuel is headquartered in San Mateo, California, USA, with offices across North America and Europe. Learn more at www.DigitalFuel.com.

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