Digital Fuel Appoints Distinguished Executive to Lead North America Field Operations in Response to Hyper-Growth Demand

Steven Bachert Joins from Billion-Dollar Software Leader PTC

“Steven’s new role at Digital Fuel reflects our banner year of intense growth and rapid addition of new business,” said Yisrael Dancziger, President and CEO of Digital Fuel. “We are at an exciting level in our business which requires the talent and energy of a proven leader like Steven.  His documented, consistent success of leading and motivating sales teams at growth technology companies from early stages to maturity made him the clear choice to capitalize on the explosive growth we see in the demand for our solutions.”

Steven has nearly 20 years of successful and broad experience in the enterprise-wide, consultative sales of sophisticated software and service solutions. Previously, Steven was Sector Vice President of Sales at PTC, a billion-dollar leader of Product Lifecycle Management (PLM) software solutions.  During his 5-year tenure at PTC, he was responsible for accelerating revenue growth by over 45% annually and was a leading Vice President for achievement of over-sales quota and customer satisfaction in the United States. Prior to PTC, Steven was Vice President of Sales at Hologix, Inc. where his strategic leadership contributed to the successful acquisition of Hologix by i2 Technologies.  His results-oriented career includes senior sales leadership positions and at Solution 6/CMS Data Corporation, Thomson Financial/Primark and Lanier/Syntrex Technologies, Inc. Steven holds a BS degree from Northern Illinois University and an MBA from Loyola University of Chicago.

“I am very excited to join Digital Fuel and lead this team in surpassing the records set during 2007,” said Steven. “The company’s vision for SLA Management puts it in an excellent position to capitalize on the market’s growth opportunities. I look forward to leading North America and expanding on our blue chip client list of satisfied customers.”

To learn more about the company and its ServiceFlow BSM software solutions, visit the Digital Fuel website at www.DigitalFuel.com.

About Digital Fuel

Digital Fuel is the leading provider of business service management (BSM) software solutions, helping service providers and enterprise service organizations manage the performance, financial, and regulatory aspects of IT, telecommunications, and business process services.  Digital Fuel has the largest deployments for SLA management and service cost management in the world, with thousands of concurrent users, SLAs, KPIs, metrics, cost formulas, and pricing rules.  With Digital Fuel’s patented visual approach, our customers are deployed rapidly to quickly drive business value from automating the management of service offerings, agreements, service cost, and performance with their service customers and vendors.  ServiceFlow manages billions in business and IT services at companies and governments around the world such as Procter & Gamble, General Electric, Cummins, Capgemini, BT, IBM, SITA, Siemens Business Services, O2, Atos Origin, Telefonica, Transport of London, CSC and many others.  Digital Fuel is headquartered in San Mateo, California, with offices across North America and Europe.  Learn more at http://www.digitalfuel.com.