Digital Fuel Consultant Rewarded by O2 UK

Work recognized on O2 project measuring key performance indicators of service delivery and performance

LONDON, UK – January 17, 2006 O2, a leading provider of mobile services to consumers and businesses in the UK, recognised Digital Fuel professional services consultant Laith Bahoshy for his outstanding work on a 3G KPI (Key Performance Indicator) project which was launched on the 1st June 2005.

This selection was made by the O2 UK's Business Data Product Team, managed by Richard Raistrick, O2 UK Product Manager. In his recommendation, Raistrick stated, "Laith Bahoshy has impressed me with his 'can do' attitude to solving problems and delivering to challenging timescales in order to assist us with this high profile project."

This 3G KPI project captures 22 measures of service delivery and performance for O2 UK's 3G customers. This project enabled the company to continue to raise the bar of excellence in operations, customer service, as well as supply of timely reporting to their customers.

O2 UK is using Digital Fuel ServiceFlow™ to manage service level agreements (SLAs) for internal and external customers by driving performance and achievement of service obligations within the Agreement (SLA).  Using ServiceFlow, O2 UK enhances customer perception of the actual service quality that it delivers at different levels of detail.  The solution enables the improvement of key performance indicators, which results in improved services and can be tailored to specific customer needs.

Raistrick continued, "Feedback from our  project team has been very positive regarding Digital Fuel services that often returned with a solution to an issue which was assumed to be beyond the project scope.  This has been very much appreciated.  

Laith has a very professional attitude and can be relied upon to deliver his promises which has been essential so close to the Project Launch Phase."

"I am very pleased that Laith's skills and efforts have been recognised in this way", said Derek Taylor, VP Professional Services for Digital Fuel.  "Helping our customers meet their business goals quickly and efficiently is an important driver for our Digital Fuel."

About O2
O2 is a leading provider of mobile services to consumers and businesses in the UK. It is the leader in non-voice services, including text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G and WLAN. Every month, O2's 15 million customers send over a billion text messages. O2 (UK) is a subsidiary of O2 plc which also owns O2 branded mobile operators in Ireland and Germany as well as the O2 Airwave emergency services network in the UK.

About Digital Fuel

Digital Fuel is the leading provider of business service management (BSM) software solutions, helping service providers and enterprise service organizations manage the performance, financial, and regulatory aspects of IT, telecommunications, and business process services.  Digital Fuel has the largest deployments for SLA management and service cost management in the world, with thousands of concurrent users, SLAs, KPIs, metrics, cost formulas, and pricing rules.  With Digital Fuel's patented visual approach, our customers are deployed rapidly to quickly drive business value from automating the management of service offerings, agreements, service cost, and performance with their service customers and vendors.  ServiceFlow manages billions in business and IT services at companies and governments around the world such as Procter & Gamble, General Electric, Cummins, Capgemini, BT, IBM, SITA, Siemens Business Services, O2, Atos Origin, Telefonica, Transport of London, CSC and many others.  Digital Fuel is headquartered in San Mateo, California, with offices across North America and Europe.  Learn more at http://www.digitalfuel.com.