Digital Fuel Sponsors Award for BPO Service Provider of the Year

Servista Wins National Outsourcing Association Award

SAN MATEO, Calif. – September 30, 2005 Digital Fuel, the leader in Service Level Agreement (SLA) management software, announced its sponsorship of the second annual "Business Process Outsourcing (BPO) Service Provider of the Year" award at a ceremony organized by the UK National Outsourcing Association (NOA). The NOA awards recognize and reward innovation and achievement by suppliers, users and integrated teams within the outsourcing industry in the UK and across Europe. 

Servista, the leading provider of customer care and billing services, received the "Business Process Outsourcing Service Provider of the Year" award at the September 22, London event. 

The "BPO Service Provider of the Year" award is granted to the company that best demonstrates innovation, an engaging company personality, and above all, its contribution to the outsourcing industry. The award was judged by a panel of eminent outsourcing professionals, including the co-chairmen of the NOA. The award was presented at a ceremony attended by 400 outsourcing industry leaders.

"We dedicate this award to our clients, with whom we are collaborating on some of the most exciting and groundbreaking projects in the telecommunications and utilities markets," said Ben Andradi, CEO of Servista.

"As interest and demand for BPO increases, we must recognize best practices as a critical element to ensure outsourcing success," said Simon Jennings, VP EMEA of Digital Fuel. "Servista has a remarkable track record in providing high value-added services to their clients and are thoroughly deserving of this award."

About Servista Limited

Servista is a leading provider of customer care and billing services. Delivering through a combination of highly experienced operational teams and innovative technology, Servista supports a wide range of services including gas, electricity, fixed line and mobile telephony, Internet, pay TV and insurance. Servista enables major service providers to build stronger, more profitable customer relationships, cut costs and launch new services rapidly. Clients include Tesco (Europe's second largest retailer), Lloyds TSB, (one of the largest UK retail banks), and the UK Post Office. http://www.servista.com.

About National Outsourcing Association (NOA)

The NOA is an independent body whose objective is to ensure effective business management through the promotion of best practice, service and innovation in the application and development of outsourcing. The NOA's role is to lobby UK government, OFCOM and the European Union on matters affecting the collective interests of its members and to deliver information on market developments and lessons learned from business outsourcing. http://www.noa.co.uk/

About Digital Fuel

Digital Fuel is the leading provider of business service management (BSM) software solutions, helping service providers and enterprise service organizations manage the performance, financial, and regulatory aspects of IT, telecommunications, and business process services.  Digital Fuel has the largest deployments for SLA management and service cost management in the world, with thousands of concurrent users, SLAs, KPIs, metrics, cost formulas, and pricing rules.  With Digital Fuel's patented visual approach, our customers are deployed rapidly to quickly drive business value from automating the management of service offerings, agreements, service cost, and performance with their service customers and vendors.  ServiceFlow manages billions in business and IT services at companies and governments around the world such as Procter & Gamble, General Electric, Cummins, Capgemini, BT, IBM, SITA, Siemens Business Services, O2, Atos Origin, Telefonica, Transport of London, CSC and many others.  Digital Fuel is headquartered in San Mateo, California, with offices across North America and Europe.  Learn more at http://www.digitalfuel.com.