Digital Fuel Wins Red Herring 100 Award

Digital Fuel, the leader in service level agreement (SLA) management software, announced today that it has been selected for the prestigious Red Herring 100 award. Red Herring is the premier magazine of business technology and innovation. The magazine's editors have chosen Digital Fuel as "One of the 100 Companies Most Likely to Change the World" based on the company's superior technology, business strategy, and strong potential for continued success.

"We are honored to be selected as a technology leader," said Benny Lehmann, CEO of Digital Fuel. "The award recognizes both the importance of outsourcing and our unique value in ensuring its successful ongoing execution. We're enabling both the enterprise and service providers to objectively measure service performance and to create the win-win relationships that make outsourcing work. We're determined to be the industry standard platform for sourced service management."

"At the Red Herring, we scour the industry to identify the best and brightest technology companies that are transforming the current markets and creating new ones," said Alex Vieux, Red Herring publisher. "The Red Herring 100 is our annual list of the most promising private companies. Like Google, eBay, Salesforce.com, and other previous Red Herring 100 alumni, these 100 have the potential to become the next titans of technology."

Over the last few months, Red Herring editors have spent hundreds of hours talking with experts and carefully examining over 500 private global companies' business models, financials, and management teams. Red Herring's unique approach of using both qualitative measurements and quantitative business metrics to assess a company's potential sets it apart from other lists. This year's selection process was weighted to reflect the reality of survival in today's challenging marketplace: generating revenue, establishing a strong customer base and equally strong industry partnerships. What's more, it has significantly broadened its geographic scope across the globe to include companies from 10 countries, including China, Japan, Israel, the U.K. and Germany.

About Red Herring
Red Herring, Inc., founded in 1993, is a media company whose mission is to cover innovation, technology, financing and entrepreneurial activity. Its staff of award-winning journalists tell readers what's first, what matters and most importantly, why. Red Herring is dedicated to thorough research, relevant metrics deep financial analysis, in-depth reporting, crisp writing and thoughtful debate. We are a skeptical, intelligent and trustworthy source of information in technology business. Our primary obligation is to provide the most relevant, honest and independent information and analysis to our audience, with the conviction that an exceptional editorial product is the best catalyst for success and the best way to serve our advertisers and investors. Our content is original, compelling and actionable for industry executives and entrepreneurs.

A privately held company, Red Herring, Inc. is headquartered in Mountain View, California

About Digital Fuel

Digital Fuel is the leading provider of business service management (BSM) software solutions, helping service providers and enterprise service organizations manage the performance, financial, and regulatory aspects of IT, telecommunications, and business process services.  Digital Fuel has the largest deployments for SLA management and service cost management in the world, with thousands of concurrent users, SLAs, KPIs, metrics, cost formulas, and pricing rules.  With Digital Fuel’s patented visual approach, our customers are deployed rapidly to quickly drive business value from automating the management of service offerings, agreements, service cost, and performance with their service customers and vendors.  ServiceFlow manages billions in business and IT services at companies and governments around the world such as Procter & Gamble, General Electric, Cummins, Capgemini, BT, IBM, SITA, Siemens Business Services, O2, Atos Origin, Telefonica, Transport of London, CSC and many others.  Digital Fuel is headquartered in San Mateo, California, with offices across North America and Europe.  Learn more at http://www.digitalfuel.com.