Digital Fuel Names VP of Worldwide Services

SAN MATEO, Calif. - August 4, 2004 Digital Fuel, the leader in service level agreement (SLA) management software, announced today that it has appointed Derek Taylor as Vice President of Services. Derek will be responsible for all worldwide services functions including business consulting, solution implementation, training, maintenance and support. His role also includes the management and support of Digital Fuel's increasing solution and implementation partners network.

Derek joins the company with over 15 years of experience managing and delivering services for Fortune 500 customers. Most recently he served as VP of Professional Services of Extensity (now part of GEAC Computers), where he helped build the services function from inception into a multi-million dollar services organization, managed implementation partners such as Capgemini and KPMG, and delivered solutions serving thousands of users across 30 countries. Derek's previous experience includes management roles at TCSI, TRW, and Fireman's Fund Insurance.

"Derek's experience and professionalism will allow us to rapidly grow our world class services organization," said Yisrael Dancziger, CEO of Digital Fuel. "He knows how to build and run a profitable organization that delivers exceptional customer satisfaction and business results. The market for service management is growing rapidly. Derek will ensure that Digital Fuel and our partner network can meet the demand."

About Digital Fuel

Digital Fuel is the leading provider of business service management (BSM) software solutions, helping service providers and enterprise service organizations manage the performance, financial, and regulatory aspects of IT, telecommunications, and business process services. Digital Fuel has the largest deployments for SLA management and service cost management in the world, with thousands of concurrent users, SLAs, KPIs, metrics, cost formulas, and pricing rules. With Digital Fuel’s patented visual approach, our customers are deployed rapidly to quickly drive business value from automating the management of service offerings, agreements, service cost, and performance with their service customers and vendors. ServiceFlow manages billions in business and IT services at companies and governments around the world such as Procter & Gamble, General Electric, Cummins, Capgemini, BT, IBM, SITA, Siemens Business Services, O2, Atos Origin, Telefonica, Transport of London, CSC and many others. Digital Fuel is headquartered in San Mateo, California, with offices across North America and Europe. Learn more at http://www.digitalfuel.com.