Simon Jennings to Head Up EMEA Sales

Digital Fuel, provider of the ServiceFlow™ platform for real-time management and automation of sourced IT and business services, announced th company has promoted Simon Jennings to vice president of Europe, Middle East and Africa.

Jennings joined Digital Fuel in 2001 as director of U.K. sales, signing on major clients including O2. In his new role, he will be responsible for Digital Fuel's EMEA-wide sales and operations, focusing on expanding the company's success in the U.K. and German markets to the entire EMEA region. Prior to joining Digital Fuel, Jennings served as regional vice president at ETI, driving sales growth across EMEA for eight consecutive years. He also held management and sales positions with Sapiens, Ingres, and Wang Computers.

"The promotion of Simon marks the next step in accelerating our go-to-market strategy," said Benny Lehmann, chief executive officer of Digital Fuel. "By adding world-class marketing and a pan-European presence we can dramatically extend our client reach and revenue growth."

About Digital Fuel

Digital Fuel is the leading provider of business service management (BSM) software solutions, helping service providers and enterprise service organizations manage the performance, financial, and regulatory aspects of IT, telecommunications, and business process services.  Digital Fuel has the largest deployments for SLA management and service cost management in the world, with thousands of concurrent users, SLAs, KPIs, metrics, cost formulas, and pricing rules.  With Digital Fuel’s patented visual approach, our customers are deployed rapidly to quickly drive business value from automating the management of service offerings, agreements, service cost, and performance with their service customers and vendors.  ServiceFlow manages billions in business and IT services at companies and governments around the world such as Procter & Gamble, General Electric, Cummins, Capgemini, BT, IBM, SITA, Siemens Business Services, O2, Atos Origin, Telefonica, Transport of London, CSC and many others.  Digital Fuel is headquartered in San Mateo, California, with offices across North America and Europe.  Learn more at http://www.digitalfuel.com.