DoubleClick Selects Digital Fuel's Sourcing Relationship Management Solution To Analyze and Enhance Service Levels

DoubleClick, the leading provider of digital marketing solutions delivering a suite of integrated tools for planning, serving, targeting, reporting, and real-time optimization of marketing campaigns, selected Digital Fuel's flagship product, ServiceFlow: Performance, to provide it with comprehensive service level performance measurement, analysis and compliance reporting. ServiceFlow: Performance™ will enable DoubleClick to more accurately monitor its internal, vendor and customer agreements.

"We are delighted to have been chosen to complement the excellent technology of an industry-leading company such as DoubleClick, and to help ensure the performance and service level compliance of its customers' applications," said Digital Fuel's VP of Worldwide Sales, Mario R. Cavagnari. "Optimal performance will help ensure the success of DoubleClick's solutions and enhance the DoubleClick offering."

"Digital Fuel provides us with comprehensive tools to monitor our systems and make our work more productive," said Mehdi Daoudi, Vice President for Quality of Services for DoubleClick. "We are especially impressed by Digital Fuel's ability to automate SLA management and streamline our services, which has resulted in fewer SLA breaches, and improved service levels within DoubleClick."

About DoubleClick

DoubleClick, founded in 1996, is building the infrastructure that makes marketing work in the digital world. Combining media, data, research and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping web publishers maximize their revenue and build their business online. DoubleClick Inc. has Global headquarters in New York City and maintains 31 offices around the world. For more information, e-mail info@doubleclick.net.

About Digital Fuel

Digital Fuel is the leading provider of business service management (BSM) software solutions, helping service providers and enterprise service organizations manage the performance, financial, and regulatory aspects of IT, telecommunications, and business process services.  Digital Fuel has the largest deployments for SLA management and service cost management in the world, with thousands of concurrent users, SLAs, KPIs, metrics, cost formulas, and pricing rules.  With Digital Fuel’s patented visual approach, our customers are deployed rapidly to quickly drive business value from automating the management of service offerings, agreements, service cost, and performance with their service customers and vendors.  ServiceFlow manages billions in business and IT services at companies and governments around the world such as Procter & Gamble, General Electric, Cummins, Capgemini, BT, IBM, SITA, Siemens Business Services, O2, Atos Origin, Telefonica, Transport of London, CSC and many others.  Digital Fuel is headquartered in San Mateo, California, with offices across North America and Europe.  Learn more at http://www.digitalfuel.com.